Inspired by the song's success, Gill next considered doing something with American Idiot in the vein of The Grey Album. In the eloquent words of YouTube user "Screwg oogle," "There's something about this mash-up that none of the songs can do individually, emotion wise. It's not chaotic like any of Girl Talk's hyperactive mashups, or trying to be hipper than the sum of its parts like Danger Mouse's 2004 Beatles-meets-Jay-Z copyright law-challenging opus The Grey Album. Throw in the rousing "Sing for the Moment," and a snippet of post-Britpop also-rans Travis' saccharine " Writing to Reach You," and you've got a recipe for musical alchemy. In a time before GarageBand, MySpace, and Facebook, "Boulevard of Broken Songs" was "viral" when the word still mainly a medical term, and showed other amateur producers what was possible with the form.
#GIRLTALK MASHUP PLUS#
It also proved to be popular with the crowds at San Francisco's Bootie, the first club night in the United States dedicated to bootlegs and mashups, started in 2003 by Adrian Roberts and Deidre Roberts (aka A Plus D), and where Party Ben held a residency. "People were emailing me from Singapore and South Africa, there wasn't a place in the world that I didn't start getting messages from about it," says Gill.
While "Boulevard of Broken Songs" as it came to be dubbed was hardly the first mashup he uploaded to the internet, it quickly reached a level of global ubiquity unlike few others during the era, with stations around the world playing the track. "The front desk person came back and was like 'We're getting a bunch of calls, what did you just do? It was this kind of immediate, crazy reaction and it just built from there." "I remember I came out of the studio, and everyone had kind of stopped working, and came out of their offices like 'What was just on the air?'" Gill tells THUMP over Skype from his home in Oakland.
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